When I started blogging back in 2005, relatively few people were doing it, and I kept it very separate from my actual life. So separate, that it took me until 2009 to start blogging for business as well!
However, nowadays it seems like everyone and his dog has a blog (no rhyme or pun intended).
So do you need one for your business?
Well, I’d say it depends. In the social media & blogging workshops I used to run, I always emphasised the fact that just because a platform exists, doesn’t necessarily mean you need to use it.
A blog can help to drive traffic to your website, but a blog alone won’t – you’ll need to promote your posts and perhaps guest post elsewhere to raise your profile in that way.
If you’re a prolific writer, you can add a sprinkling of keywords to your posts and you’re sharing valuable information with your target audience, then blogging could be a perfect way to get your name out. It certainly adds a sense of you to your business, and people often love a behind-the-scenes look at how a business they like runs.
As with all marketing, the more a potential client gets to know you, the more they’ll know if you’re a good fit – and you’ll become the definitive and obvious choice when they have need of your type of product or service.
If, on the other hand, the idea of writing regularly makes you want to run far, far away, then perhaps you’d be better blogging just photos, or using one of the myriad other social media platforms out there.
Some require only short updates, and allow you add photos if that works for you. But for blogging and social media, the best combination of all is the one that works for you. If you hate a particular type of platform, or find updating it intimidating, it’s never going to reflect you in the right way.
So you don’t HAVE to have a blog. Look at all the options for promoting your fabulous biz on this wonderful thing called the internet, choose the ones which appeal to you most, and focus on those.
It’ll make your message stronger, more you and so much more compelling!
[A version of this post first appeared on sister site, The Website Beautician]