unexpected announcement

Yes, that’s a diamond solitaire.

Yes, it’s real.

Yes, it’s on THAT finger.

After a long, long time – I finally said yes.

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To time for myself.

To better self care.

To finally letting go and outsourcing – editing, cleaning, and an amazing VA (or two) who will lighten my admin load.

To a proper break from my businesses.

Yes, that’s my unexpected announcement – after seven years, I am having some time off!

Some background, for new friends & readers

I started blogging in November of 2004, as an extension of my diary, a way for my far away friends and family to follow my adventures at university, and to process and document my new life in Loughborough as an undergrad student.

Blogging was still in its infancy, and much of what I wrote then is now for my eyes only – I think even my imported posts from a couple of blogs ago only go back to 2011 now.

Following uni, I knew I wanted to run my own business eventually, and after a tentative look at buying an established business, I decided I’d much prefer to create my own from scratch, alongside the smorgasbord of random day jobs.

I launched my first one in 2008, selling handmade jewellery at local craft fairs and farmers markets. It didn’t even have a name until its third outing in, when the Christmas fair I’d applied to wanted to know what name to put on the stand. I happened to be looking at the rubber duck mascot in my car when they phoned to ask me, and I said Ducking Fabulous as a joke.

When I got round to checking in January 2009 and realised that the domain and all the social handles were available (of course they were – it was seven years ago!), I registered them and never looked back.

Since then, I have done something for my businesses every single day.

Every. Single. Day.

For 2,739 days and counting. (No, I haven’t counted each day, I did a rough calculation. But it’s still a staggering number of days without a break!)

I still believe this is the way to grow slowly and achieve more than you think possible, but after 7 years, it’s time for a breather.

I opened and closed various businesses and passion projects in between (Letters from my Twenties, The Website Beautician, Girl Meets Van, Lotta Fiero, Project Pin Up, the London Pin Up School, and others I can’t remember off the top of my head). Bank holidays, plane flights and proper holidays, weekends and any other time off the day job were all opportunities to do more for my beloved businessses.

Following the exciting-but-vulnerable launch of the Unfurling Your Wings alter ego course and sessions last year, eventually I was brave enough to do something with the carlawatkins.com site I’d owned for years but never used, which has become the hub for my business advice and photography. I also finally made the leap into mermaiding after several years of fruitless daydreaming.

I had a whole list of goals at the start of 2016, with two standout things on that list.

The first was to get Run Away Days up and running, which I have done by starting with the mermaid parties and experiences, and will eventually expand into other retreats and workshops, letting you quite literally run away for a day (or more) and spend some time on yourself and/or your beloved business.

The second was to get my photography confidence back, and through a lot of introspection, some amazing friends and support (more on them in another post) and a flurry of shoots in the last six months, I’ve done that too, both at Unfurling Your Wings and with the Business Soloists sessions at Carla Watkins Photography, alongside some personal work. There’s always more to learn, but I was happy with almost every single image from the most recent shoot I did (which is of course thanks to my fabulous client too!) and that’s never happened before.

So why the break? And wtf is with the ring?

I’ve achieved what I set out to do this year at warp speed – and I have come very close to burn out in the process.

2016 has already yielded greater success, emotionally if not yet financially, than I could have imagined on 1st January, and I am feeling a very strong pull to stop, and take a step back, and breathe.

I didn’t realise quite how devoted to my businesses I’d become until four people in ten days asked for my advice on starting up a new business, “because it’s what you do, isn’t it?” and I didn’t know how wrung out and exhausted I was until I found myself sobbing in my work car park over a broken car key.

(Welcome to the rollercoaster of self employment – it’s the most ridiculous thing I’ve ever embarked upon, and yet I wouldn’t change it for the world.)

There’s work to do on my systems and processes, there are decisions about outsourcing, all kinds of admin and accounting and general tidying up of loose ends to do so that when I step back in, it will be smooth.

While I’m away, my lovely VAs will pick up emails and deal with bookings, so really nothing on the surface will change. I’m also quite certain that it will be impossible for me to stay away completely, because I LOVE working in and on my businesses – I created them because I couldn’t not.

I’ve done some serious thinking about my other commitments (my family, my day job, my mortgage) and the things I love the most (my family, my friends, my kitties and my home) and how all of that balances with working more or less 7 days a week for 7 years.

I love my businesses, I’m in love with them most of the time, but I created them to give me freedom, and I need a break. And I believe they will flourish more for that break, and the time I can spend working on them, instead of in them.

I want to shoot for myself, blog for the joy of blogging, finish my house & garden and get my studio conversion done, have friends over for dinner, do some of the amazing training I’ve bought and not started, play around with creating art, get art & photos up on my walls, fix my sleep patterns, dive into my to-read list, sit around with my kitties and do nothing in particular…

During the time I’m technically away, I’ll still be around sporadically on social, very possibly a lot more on my blogs, and either I or my lovely VAs will pick up emails across all businesses and arrange bookings and print delivery and such things. It’ll also be business as usual at Ink Drops, because Anna and I have a great monthly routine in place, and a girl can’t ever divorce herself from her love of stationery…!

But in my own businesses, aside from fulfilling existing bookings and making sure my clients have the best time ever, I will be stepping back and focusing on working out how to make this all work in the long term.

And the ring?

diamond ring on blue tulle

The ring is my symbol of saying Yes to myself. It was made by the very talented Chris Worle, and is the second of his pieces I’ve bought this year. The first was a London Blue topaz solitaire, the colour of the ocean, and of my mermaid tail, to commemorate the first Run Away Days mermaid event and remind me I can totally do this.

The diamond marks the return of my confidence as a photographer, and the start of what I hope will be a lustrous chapter of my life. It usually lives on my middle finger – but it’s staying on my wedding finger for now, to remind me of the promise I made to myself.

Which is needed, as in the week between officially starting my break and writing this post, I have advised two more people on starting businesses and dreamed up another couple of projects of my own! All of which is a much-needed indication that my creativity flourishes when it’s given a bit of space and time to do its own thing.

And of course I couldn’t resist messing with you all, as I know an engagement announcement from me is the very last thing in the world any of you would expect to see without knowing anything about it first. #sorrynotsorry!

Here’s to whatever happens over the next month or two – though in true Carla style, I’ve imagined so much through this post that I already can’t wait to plunge back into the whitewater rapids of self employed insanity with loads of new ideas and excitement and plans!

With love and unicorns,

Carla xxx

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