by Carla Louise | May 1, 2015 | carlalouise, Work Happy |
Most of you will know that alongside this blog and Unfurling Your Wings, I also run a stationery subscription company and online boutique, Ink Drops, with my friend and business partner Annastasia.
Now, as bloggers ourselves (I have been blogging for just over a decade now so am hardly a newbie), we are no strangers to freebies, PR collaborations and reviews. Though neither of us have been brave enough to venture onto YouTube yet. I think these are in principle a brilliant way to spread the word about companies and products without being at the mercy of enormous corporations.
And I’d like to point out here that we have worked with (and continue to work with) some AMAZING blogs and writers – who we love.
I get, on average across Ink Drops and my own sites, between ten and fifty requests a month for free samples to review on a blog or a YouTube channel. I keep track of every single one of these, reply personally to each one, and maintain a spreadsheet of requests, so that when we do have samples to send out, we have a list of people who we’d like to work with on each site.
However. In between the wonderful collaborations we have, I am heartily sick of receiving ‘requests’ that look like this:
That is not a request for a collaboration that could be mutually beneficial to the blogger and to our company – that is a lazy, rude and frankly offensive way of asking for free stuff from a small company.
Aside from the tone, there’s no link to the channel it would supposedly be reviewed on, the grammar is bad and the address has no capital letters. Not the greatest of adverts for us if we were to work with them.
If that was a one off, I wouldn’t be writing this post. But I would say 70% of the requests we get are much like this.
No link or stats, a demand for free stuff, an address to post things to and (crucially) no personalisation, even though we more or less ARE our companies and our names and personalities are splashed all over our websites.
I’ll let you into a secret.
I keep notes on the requests we get for free samples (because to a company, especially a small one, they’re not free – we have to account for them and we do need to see some kind of return on our investment).
We have lots of lovely people who get in touch, who have bothered to read our about page, address the email “Dear Carla and Annastasia” or “Hi Carla” and who are clearly genuine stationery lovers or tarot enthusiasts with a real interest in what we are doing. They don’t just want to grab anything free they can get their hands on, but want to create something that both they and we will benefit from.
Guess what? These are the people who get the slots when they become available, the people we want to work with and the people we want to build ongoing relationships with as we grow.
The ones whose emails scream that they can’t be bothered to even read our website, the ones who forward the same emails every few months without trying to build any kind of relationship with us and the ones who are clearly out to get every freebie they can (and believe me, when you get twenty emails a week asking for the same thing, you get to recognise these pretty damn quick) – those get a note which says “don’t send”.
Because why should we send you a part of the company we love, when you haven’t even read our website or bothered to find out our names?
I believe wholeheartedly in blogging and the power of independent bloggers working with small companies and solopreneurs to advertise in a way that is different from all that has gone before. You won’t find a more enthusiastic ambassador for blogging and social media (and, yes, vlogging though I don’t do it myself yet) than me. I’ve been championing it for ten years.
But for the love of all that’s cat shaped on the internet, if you want samples to review, PLEASE put some effort into reading the website first and don’t just send badly written emails to the first few companies you can find.
With love, unicorns and a little bit of weariness,
by Carla Louise | Jun 2, 2013 | Inspiration, Memories |
Just a speedy one as it’s somehow half past eleven on a Sunday night as I type, and I have work tomorrow – eeek! More on all of this when it’s less late…
Sneaky snap of my glorious neon pink Cybher satchel from the Leather Satchel Company 🙂
Short version: Saturday: Cybher, fabulous people, fizzing with ideas, squeee. Sunday: amazing brunch, the visual feast that is the Beth Chatto gardens and a blissful sunshine-filled afternoon with Mum & Dad, using the bbq for the first time.
Long version:
(more…)
by Carla Louise | Jun 2, 2013 | carlalouise, Creating, Life Magic, Work Happy |
Just a speedy one as it’s somehow half past eleven on a Sunday night as I type, and I have work tomorrow – eeek! More on all of this when it’s less late…
Sneaky snap of my glorious neon pink Cybher satchel from the Leather Satchel Company 🙂
Short version: Saturday: Cybher, fabulous people, fizzing with ideas, squeee. Sunday: amazing brunch, the visual feast that is the Beth Chatto gardens and a blissful sunshine-filled afternoon with Mum & Dad, using the bbq for the first time.
Long version:
(more…)
by Carla Louise | Dec 6, 2012 | Creating, Memories |
I’m still rushing around in a tearing hurry (but oh, such a good feeling to be hurrying for myself!) so here are some snippets of things that have made me happy over the last week or two…
Ink Drops orders – I cannot wait to see reactions from the first batch of boxes, which ship on 14 December;
Treats – I went to Waitrose and accidentally came home with two tubs of Haagen Dazs ice cream (they were on special, it would have been rude not to) and the utterly gorgeous Montezuma’s mint chocolate… it’s expensive, but worth it 🙂
Being given the go-ahead to join student dance classes from January, as both a dancer and a photographer. I’ll be dancing in ballet and hopefully working up to pointe class, which will inform a couple of burlesque routines I am plotting and choreographing. The photography is a project I’ve wanted to start for ages, but have never had access to dancers en masse before now… so I’m very excited!
The arrival of my new dishwasher… it’s been here a little less than 48 hours and has already changed my life… I have no idea how I survived without one for so long!
Adding to my homeware and finally having a theme – turquoise and purple seems to be across my kitchen and living room/dining area, while blue and vivid pink dominate my bedroom, and black and white in the bathroom. I can live with that – they all reflect different bits of me. Here is a teal tablecloth, which will definitely get embellished and altered, and some cheap but pretty purple tea towels. Currently being ignored in favour of my Christmas ones!
I’ve done more fairs, and enjoyed every moment of them – in the time i took out, I’d forgotten how much I enjoy meeting people. Also had a wonderful coincidence at the Leigh fair, bumping into three lovely ladies (a mum and her two daughters) who Lou and I had met in Spitalfields in the summer, while trying on clothes in Collectif. They popped up at the fair and it was a fabulous moment! Here’s me with my stall (and my hastily-altered dress… it’s strapless, and it was FREEZING, quite literally, on Saturday… so a lace top was added!)
Lovely, lovely evenings with my parents – particularly in this run up to Christmas, they and I have been decorating new places and new trees and sharing decorations and it’s AMAZING. I love that they live so close, and my Christmas spirit is very much present and correct this year!
Putting the world to rights with friends – in person, on the phone and over Skype, it’s all rather soul-nourishing. Inspiration is all over the place and I think 2013 may be the best year yet!
On a more profound note, two people have, without any prompting at all, told me I’m brave this week, and a dear friend said I appreciated and savoured life more than anyone else she knew, and that I “do the things everyone else just talks about”. If you’ve been reading this blog for longer than a month, you’ll know that’s in no way always been the case, and that comment has stayed with me all week – alternately making me want to shriek in triumph, and cry with happiness. Glorious.
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I’ve also noticed, and I don’t think this is particularly worthy of its own post, that lots of bloggers I follow have been wondering whether to continue, fretting about their readers or lack thereof, and worrying about what they post if it’s less than their best writing (because this is apparently what ‘real’ or ‘big’ bloggers recommend). Here seems as good a place as any for me to gently but unwaveringly reaffirm that Ducking Fabulous is my little home on the web. I am beyond delighted to have you, lovely readers, along for the ride, but as you have probably gathered, there is no particular focus, and there is more waffle than well-thought-out, profound writing. I make no apologies for this, as I believe blogging should be something you do because you enjoy it, and you do for you… if you stop writing what you truly want to write, your blog loses its soul. Readers usually follow because they liked what you were already writing, or at least that’s why I follow the blogs that I do.
I’m not offended when people unfollow me, whether it’s here, on Twitter or anywhere else – I assume it’s because whoever it is is no longer interested in what I’m saying. And that’s fine. Conversely, I am RIDICULOUSLY EXCITED whenever WordPress, Twitter or Pinterest tells me I have a new follower, because the chances are their blog, feed or boards will be something I also want to read or follow. And that, for me, is by far the beauty and biggest strength of the social web – finding likeminded people you’d never have known before the internet existed.
All photographs are my own – the one of me was taken by the fabulous Val, who was a brilliant Ducking Fabulous ambassador on Saturday! Don’t forget to have a quick nose at the shop, or pop into Tea & Sympathy (Colchester) or Make Do & Mend (Chelmsford), both of whom are currently stocking DF jewellery. I’ll be at the Vintage and Makers Market on Saturday 8th December in Chelmsford town city centre, and last order dates for Christmas are 8 December for the EU and 16 December for the UK – my official rest-of-world last order date has passed, though I will still do my best to get things to you in time for Christmas 🙂
by Carla Louise | Jun 19, 2011 | carlalouise |
I feel I have to post, just to say how inspirational and useful and generally lovely it was – is the first one I’ve been around for the whole thing AND been brave enough to actually take part – and I’ve found a whole host of fabulous people in the process!
Off to have toast for dinner and then going to go and catch up on all the links and followers 😀 So exciting!
(and I’m even more chuffed because no one kicked me out for being a lifestyle rather than a devoted beauty blogger – you lot are lovely!)
